Focus Group Interviewing

Resource type
Book Section
Authors/contributors
Title
Focus Group Interviewing
Abstract
This chapter discusses using focus groups as a component of an evaluation strategy. It focuses on both the benefits and the limitations of using this method and also offers suggestions for the effective use of focus group interviewing in an evaluation. Focus groups are a wonderful method for gathering information for formative and summative evaluations. A key role is the study team leader, sometimes called the principal investigator (PI), who takes on the overall leadership of the study. Team members work together to complete the study, but individuals take primary responsibility for certain tasks. The chapter describes these tasks and roles. Successful focus group studies are grounded on five key steps: planning, developing questions, recruiting, moderating, and analyzing. Each of these steps is critical to success. Those who seek to have successful focus groups should be attentive to performing each step with care, thought, and skill.
Book Title
Handbook of Practical Program Evaluation
Publisher
John Wiley & Sons, Ltd
Date
2015
Pages
506-534
Language
en
ISBN
978-1-119-17138-6
Accessed
06/05/2021, 11:08
Library Catalogue
Wiley Online Library
Rights
Copyright © 2015 by Kathryn E. Newcomer and Harry P. Hatry, and Joseph S. Wholey
Citation
Krueger, R. A., & Casey, M. A. (2015). Focus Group Interviewing. In Handbook of Practical Program Evaluation (pp. 506–534). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781119171386.ch20