Customer Acquisition Cost (CAC)

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Resource type
Blog Post
Author/contributor
Title
Customer Acquisition Cost (CAC)
Abstract
Customer acquisition cost (CAC) is the cost related to acquiring a new customer. In other words, CAC refers to the resources and costs
Blog Title
Corporate Finance Institute
URL
https://corporatefinanceinstitute.com/resources/accounting/customer-acquisition-cost-cac/
Accessed
16/07/2025, 06:23
Language
en-US
Citation
Corporate Finance Institute. (n.d.). Customer Acquisition Cost (CAC). Corporate Finance Institute. Retrieved July 16, 2025, from https://corporatefinanceinstitute.com/resources/accounting/customer-acquisition-cost-cac/
Link to this record
https://docs.edtechhub.org/lib/CJQZW5WD