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Publication year
Unstructured data in marketing
Resource type
Journal Article
Authors/contributors
- Balducci, B (Author)
- Marinova, D (Author)
Title
Unstructured data in marketing
Publication
Journal of the Academy of Marketing Science
Volume
46
Issue
4
Pages
557–590
Date
2018
Language
en
Citation
Balducci, B., & Marinova, D. (2018). Unstructured data in marketing. Journal of the Academy of Marketing Science, 46(4), 557–590. https://doi.org/10.1007/s11747-018-0581-x
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