Unstructured data in marketing

Balducci, B; Marinova, D

doi:10.1007/s11747-018-0581-x

Unstructured data in marketing

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Resource type

Journal Article

Authors/contributors

Balducci, B (Author)
Marinova, D (Author)

Title

Unstructured data in marketing

Publication

Journal of the Academy of Marketing Science

Volume

46

Issue

4

Pages

557–590

Date

2018

Language

en

DOI

10.1007/s11747-018-0581-x

Citation

Balducci, B., & Marinova, D. (2018). Unstructured data in marketing. Journal of the Academy of Marketing Science, 46(4), 557–590. https://doi.org/10.1007/s11747-018-0581-x

Link to this record

https://docs.edtechhub.org/lib/RTNHA8JP

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