What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency

Resource type
Journal Article
Authors/contributors
Title
What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency
Abstract
Payment modes (e.g., cash vs. credit card) vary in the transparency of the outflow of money. Smartcards (multifunctional cards), which bundle payment with non-payment functions (e.g., loyalty programs, identification, and other information functions), have become an increasingly popular payment mode. This shift toward multifunctionality in payment modes is assumed to reduce payment transparency and consequently to decrease consumers’ recall accuracy of past expenditures. We employ a field study to examine recall accuracy for recent purchases with cash, a single-function card, and a multifunctional card. We find that recall accuracy is lower when using a single- or a multifunction card than cash. We also find that it is not the multifunctionality of the card that results in a higher recall error but the individual usage patterns: A higher usage frequency of the non-payment functions results in a higher recall error.
Publication
Marketing Letters
Volume
29
Issue
1
Pages
61-72
Date
2018-03-01
Journal Abbr
Mark Lett
Language
en
ISSN
1573-059X
Short Title
What else can your payment card do?
Accessed
26/09/2022, 11:48
Library Catalogue
Springer Link
Citation
Gafeeva, R., Hoelzl, E., & Roschk, H. (2018). What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency. Marketing Letters, 29(1), 61–72. https://doi.org/10.1007/s11002-017-9445-2