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The impact of Galli Galli Sim Sim on Indian preschoolersBorzekowski, D. L. G., Singpurwalla, D., Mehrotra, D., & Howard, D. - 2019 - Journal of Applied Developmental Psychology, 64
While educational media can affect young children's development, rigorous studies rarely occur in low and middle income countries. Using an experimental design, researchers investigated the effect of an educational television series (Galli Galli Sim Sim (GGSS), the Indian version of Sesame Street) with 1340 children in 99 preschools in Lucknow, India. Boys and girls, ages three to seven and mostly from low income households, saw 30 min of television five days a week for twelve weeks, varying...